Technical document: Conducting health communication activities on MMR vaccination

This guide presents the reader with a host of ideas on how to effectively communicate on all issues that relate to measles, mumps and rubella (MMR) vaccination. It provides public health officials with expert advice on how to influence negative public attitudes toward MMR vaccination, gives hands-on advice on developing a national health communication programme, and presents in detail all of the major elements of a successful health communication programme. The closing chapter covers monitoring and evaluation issues.