UK Pandemic Influenza Communications Strategy 2012

This strategy provides an updated communications framework for the UK government’s response to an influenza pandemic. It builds on the 2008 pre-pandemic strategy and the lessons learned from the evaluation of communications activity during the H1N1 (2009) Influenza Pandemic. It is a companion document to the UK Influenza Pandemic Preparedness Strategy, published in November 2011, and guidance for the health and social care community, published in April 2012 by DH (with equivalent future publications by DAs), and should be read alongside these. This cross-government strategy reflects the experience from the H1N1 (swine flu) pandemic, including the findings of the Independent Review chaired by Dame Deirdre Hine, and the latest scientific evidence. The strategy has been developed jointly and agreed with the Devolved Administrations (DAs).